Marketing Plan Mini-Camp

TAke Action - Get your marketing plan in place

For Therapists and Wellness Practitioners

A cost-effective, short, and practical course to help you get results from your marketing.

Thank you for offering the marketing camp! There were several positives for me.  Writing my ideas down helped me be concrete and focus. The questions you asked on the worksheets “seemed” simple to answer in my head, but when I started to write down my answers, I had to logically go from one step to the next (something I can’t do in my head). My niche is now more specific. And I am including the case studies in my web-site copy. Your course helped me move forward… I highly recommend your course!

Judith barnard


Does This Sound Like You?

Perhaps you keep putting your marketing plans for your practice on hold. You’re not sure what to do. It’s overwhelming.

Maybe you don’t even like to think about it. Or, like many therapists, you don’t understand the value of having a marketing plan for your business—how it can help you grow your practice. You may not know where to begin to develop a plan that will bring you the best results.


Maybe you’re avoiding creating a marketing plan.

Perhaps you are procrastinating, putting your marketing off until you “have time” to get to it. The clock keeps ticking and your client load still hasn’t increased enough. You tell yourself that you’ll get to it…but you never seem to do it. You keep hoping that things will turn around.

What Happens When You Don't Create a Marketing Plan?


First “hoping” things will pick up is not a viable way to build a practice.

While your client-load may increase at some point, it may not–-at least not without some help.


Putting off making a plan holds you back from getting more clients.

It takes time after you step-up your marketing before clients start rolling in. The faster you get started marketing in the New Year, the faster you will see results.


There will likely never be an ideal time to market your therapy or holistic practice.

You have to make the decision and then make the time to do it. It really is that simple.


If you don’t have a marketing plan, you are at risk of doing what I call “fling marketing”.

This is where you get an idea one day and then “fling” it out there hoping something will happen. When you don’t see results–or don’t see them as quickly as you’d like– you fling something else out there. This pattern continues until you feel discouraged and worn out. Meanwhile, the counseling or healing clients you do have are dwindling.


While studying marketing is important, knowledge alone won’t lead to more clients.

The best way to attract more therapy clients is to have a strategic plan and then implement it on an ongoing basis. Procrastination won’t bring you more clients. Making excuses for why you can’t succeed won’t bring you more clients. Taking action is the only thing that will get you the results that you are looking for.

Even though I’m in Singapore, I feel like you’re next to me guiding me step by step on the marketing process. I had so much anxiety before I came across your course 🙂 Thank you so much Juliet Austin.  You’re my dream-saver!

Angeline Tang

A Marketing Plan is Key to a Sustainable Practice

Research has shown that businesses that have a marketing plan are more likely to be successful. This is not surprising. You can’t get to where you want to go if you don’t know the path to get you there. A marketing plan will help you be realistic, keep you on focused, help you stay motivated and help you hold yourself accountable.

A marketing plan will help you track your success, determine what is and isn’t working, letting you know when you need to do something that will bring better results.

If you want more clients in the New Year, now is the time to take ACTION.

A Simple Marketing Plan is What You Need

One reason why therapists and healing professionals don’t have marketing plans is because they feel intimidated by the thought of developing one. You might be imagining it to be a huge complicated task and don’t know where to begin.

Let me tell you that a marketing plan doesn’t have to be complicated…and it shouldn’t be. And, it doesn’t have to be a big overwhelming mysterious thing!

I’m an advocate of having a simple plan that is useful, realistic and doable.

If it’s not these things, there is no point in having one. My overall goal in offering this course is to make developing a marketing plan simple and easy. I want you get on your way to attracting more therapy clients as quickly.

I would highly recommend Juliet’s marketing plan course. I came away feeling inspired with quite a few ideas to move on for my practice. The handouts were thorough and helpful dealing with the mindset, time lines, and a schedule to block off time to actually do the work.

Gina Vanderham


Hi, I'm Juliet Austin

Marketing Consultant & Website Copywriter

As a former psychotherapist in Vancouver, Canada, I’ve been assisting helping professionals to build their practices and write website and sales page copy for over 23 years.

I developed this Marketing Plan Mini-Camp course several years ago after working with client after client who didn’t have a marketing plan and didn’t understand the value of having one. 

Like others who have taken this course before, if you sign up for this course, you’ll likely wish you signed up a lot sooner!

Who is the Marketing Plan Mini-Camp for?

The Marketing Plan Mini-Camp is for you if:

  • You don’t have a marketing plan.
  • You’re unsure or confused about how you should be marketing.
  • You’re fed-up with not seeing results from your marketing efforts.
  • You’ve been procrastinating for far too long.
  • You know that it takes more than knowing what to do… you need to do it!
  • You want to see results quickly.

The Marketing Plan Mini-Camp Program Details

MOdule#1: The Groundwork: Your Mindset, Vision and Goals

In what ways is your mindset holding you back from attracting therapy clients?

What excuses, beliefs, doubts and insecurities are preventing you from achieving your goals? How clear are your goals about what the results you want from marketing your therapy or holistic private practice– I mean what you really, really want? Upon probing deeply you might find that you’re not as clear as you thought you were.

Having a success-focused mindset, a clear vision as well as concrete and realistic goals are key to having a marketing plan that will bring you a full practice. We’ll focus on all these in the first module helping you get clear in order to successfully market your counseling or healing practice.

MODULE#2: The 3 C’s of an Effective Marketing Message:
Is it Clear, Consistent & Compelling

I can’t tell you how often counselors contact me for help with their marketing and then when I ask them what their core message is they tell me they don’t have one—or they have one that seems clear to them, but when they begin to explain it, it becomes obvious that it is not clear enough.

In fact, not having a clear and compelling message that is used consistently across marketing platforms is a reason why some don’t get good results from marketing EVEN when they are spending a lot of time doing it.

In Module #2 I’ll show you how to make sure your marketing message is all these things using my special Marketing Message Formula.

Wouldn’t you like to have a clear, compelling and consistent message in all your marketing communication that brings in more of your ideal clients? Of course you would.

Module#3: The Marketing Plan: Make it Simple, Realistic and Doable

There is no reason to spend hours and hours on a complicated marketing plan that you won’t implement because it’s too cumbersome.

In Module #3 I’ll show you how to create a simple marketing plan using my Marketing Plan Template that will help you focus and plan your marketing activities.

I’ll cover which, and how many marketing methods you should be employing and how often you’ll need to follow-up with people.

I’ll show you key ways to help you get and stay on track. I’ll show you how to make sure your plan is realistic and doable—because if it’s not, you won’t use it. You want a plan that you’ll use!

BONUS: Free AUDIO Recording with Financial Planning and Money Guru, Karin Mizgala + an Easy to Use Business Financial Plan Template:

“How To Develop a Simple Financial Plan for Your Business to Keep You on Track and Help You Increase Your Income”​

If the thought of creating a financial plan makes you go, “Yuk”, you’ll want to listen to this recording of my pal, Karin Mizgala, the financial whiz.

With counselling training and a few decades of experience in the financial business, she understands the mindset of therapists and helping professionals who are often anxious when it comes to knowing how to practically plan for, and track their finances for optimal business growth.

You’ll be delighted to hear Karin’s wisdom as she shows you an easy way to deal with your private practice finances in her practical and down to earth manner.

Juliet, I’m still working through the modules, due to sickness and power issues this week. But those worksheets are amazing! Even before the first module, I’d completely overcome a major mindset block through taking action. The thing is I hadn’t even realised the block was there until I sat down and did your worksheets. The recordings are full of helpful info too – I’m looking forward to working through the second module properly today. Thank you!

Catherine Doyle

By the End of the Marketing Plan Mini-Camp You’ll:

Be on your way to clearing the obstacles that are getting in the way of your success, helping you get faster results.

Have more clarity and confidence about what to do to achieve your marketing goals in your practice.

Develop a compelling marketing message that attracts your ideal clients.

Be able to set and take concrete steps towards having the practice you want.

Have an effective, doable marketing plan to use in all your marketing channels.

Be well on your way to attracting all the therapy clients you want.

It’s Time for Action…

Here is a Summary of the Marketing Mini-Camp Self-study Course …

3, 45-minute modules

Video and audio recordings of all modules

Transcripts of all modules

Summary notes for each module

Worksheets for each module

Marketing Plan Template

Bonus Recording: “How to Create a Financial Plan”



 All sales are final.

A cost-effective, short, and practical course to help you get results from your marketing.

The mini-boot camps re-ignited my motivation to set aside regular time and effort to ‘put myself out there’ knowing from past experience that it works. Your suggestions also got me thinking more laterally about what is relevant / necessary in today’s market -given the competition. So many thanks Juliet!



The Mini-Camp Self-Study Course is all pre-recorded and available for you to access immediately after your purchase.

The course includes the following for each module:
– videos
– audios
– transcripts
– notes 

It also includes the following worksheets:

  • Create Your Vision Worksheet
  • Mindset for Success Worksheet
  • Goals Worksheet
  • Time Planning Worksheet
  • Marketing Message Worksheets
  • Marketing Outcome Tracking Sheet

Yes, there will be worksheets that you can download for all classes. They include:

The course consists of 2.5 hours of materials.

You’ll have access to the course materials for 180 days (6 months) from your date of purchase in our Learning Center.

You can also download the materials and keep them forever.

Since the course is offered at a reduced low fee, all sales are final.



 All sales are final.

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