Marketing Plan Mini-Camp
TAke Action - Get your marketing plan in place
For Therapists and Wellness Practitioners

Thank you for offering the marketing camp! There were several positives for me. Writing my ideas down helped me be concrete and focus. The questions you asked on the worksheets “seemed” simple to answer in my head, but when I started to write down my answers, I had to logically go from one step to the next (something I can’t do in my head). My niche is now more specific. And I am including the case studies in my web-site copy. Your course helped me move forward… I highly recommend your course!
MSW, RSW
Perhaps you keep putting your marketing plans for your practice on hold. You’re not sure what to do. It’s overwhelming.
Maybe you don’t even like to think about it. Or, like many therapists, you don’t understand the value of having a marketing plan for your business—how it can help you grow your practice. You may not know where to begin to develop a plan that will bring you the best results.
Maybe you’re avoiding creating a marketing plan.
Perhaps you are procrastinating, putting your marketing off until you “have time” to get to it. The clock keeps ticking and your client load still hasn’t increased enough. You tell yourself that you’ll get to it…but you never seem to do it. You keep hoping that things will turn around.
First “hoping” things will pick up is not a viable way to build a practice.
While your client-load may increase at some point, it may not–-at least not without some help.
Putting off making a plan holds you back from getting more clients.
It takes time after you step-up your marketing before clients start rolling in. The faster you get started marketing in the New Year, the faster you will see results.
There will likely never be an ideal time to market your therapy or holistic practice.
You have to make the decision and then make the time to do it. It really is that simple.
If you don’t have a marketing plan, you are at risk of doing what I call “fling marketing”.
This is where you get an idea one day and then “fling” it out there hoping something will happen. When you don’t see results–or don’t see them as quickly as you’d like– you fling something else out there. This pattern continues until you feel discouraged and worn out. Meanwhile, the counseling or healing clients you do have are dwindling.
While studying marketing is important, knowledge alone won’t lead to more clients.
The best way to attract more therapy clients is to have a strategic plan and then implement it on an ongoing basis. Procrastination won’t bring you more clients. Making excuses for why you can’t succeed won’t bring you more clients. Taking action is the only thing that will get you the results that you are looking for.
Even though I’m in Singapore, I feel like you’re next to me guiding me step by step on the marketing process. I had so much anxiety before I came across your course 🙂 Thank you so much Juliet Austin. You’re my dream-saver!
Research has shown that businesses that have a marketing plan are more likely to be successful. This is not surprising. You can’t get to where you want to go if you don’t know the path to get you there. A marketing plan will help you be realistic, keep you on focused, help you stay motivated and help you hold yourself accountable.
A marketing plan will help you track your success, determine what is and isn’t working, letting you know when you need to do something that will bring better results.
If you want more clients in the New Year, now is the time to take ACTION.
One reason why therapists and healing professionals don’t have marketing plans is because they feel intimidated by the thought of developing one. You might be imagining it to be a huge complicated task and don’t know where to begin.
Let me tell you that a marketing plan doesn’t have to be complicated…and it shouldn’t be. And, it doesn’t have to be a big overwhelming mysterious thing!
I’m an advocate of having a simple plan that is useful, realistic and doable.
If it’s not these things, there is no point in having one. My overall goal in offering this course is to make developing a marketing plan simple and easy. I want you get on your way to attracting more therapy clients as quickly.
I would highly recommend Juliet’s marketing plan course. I came away feeling inspired with quite a few ideas to move on for my practice. The handouts were thorough and helpful dealing with the mindset, time lines, and a schedule to block off time to actually do the work.
As a former psychotherapist in Vancouver, Canada, I’ve been assisting helping professionals to build their practices and write website and sales page copy for over 23 years.
I developed this Marketing Plan Mini-Camp course several years ago after working with client after client who didn’t have a marketing plan and didn’t understand the value of having one.
Like others who have taken this course before, if you sign up for this course, you’ll likely wish you signed up a lot sooner!
In what ways is your mindset holding you back from attracting therapy clients?
What excuses, beliefs, doubts and insecurities are preventing you from achieving your goals? How clear are your goals about what the results you want from marketing your therapy or holistic private practice– I mean what you really, really want? Upon probing deeply you might find that you’re not as clear as you thought you were.
Having a success-focused mindset, a clear vision as well as concrete and realistic goals are key to having a marketing plan that will bring you a full practice. We’ll focus on all these in the first module helping you get clear in order to successfully market your counseling or healing practice.
I can’t tell you how often counselors contact me for help with their marketing and then when I ask them what their core message is they tell me they don’t have one—or they have one that seems clear to them, but when they begin to explain it, it becomes obvious that it is not clear enough.
In fact, not having a clear and compelling message that is used consistently across marketing platforms is a reason why some don’t get good results from marketing EVEN when they are spending a lot of time doing it.
In Module #2 I’ll show you how to make sure your marketing message is all these things using my special Marketing Message Formula.
Wouldn’t you like to have a clear, compelling and consistent message in all your marketing communication that brings in more of your ideal clients? Of course you would.
There is no reason to spend hours and hours on a complicated marketing plan that you won’t implement because it’s too cumbersome.
In Module #3 I’ll show you how to create a simple marketing plan using my Marketing Plan Template that will help you focus and plan your marketing activities.
I’ll cover which, and how many marketing methods you should be employing and how often you’ll need to follow-up with people.
I’ll show you key ways to help you get and stay on track. I’ll show you how to make sure your plan is realistic and doable—because if it’s not, you won’t use it. You want a plan that you’ll use!
If the thought of creating a financial plan makes you go, “Yuk”, you’ll want to listen to this recording of my pal, Karin Mizgala, the financial whiz.
With counselling training and a few decades of experience in the financial business, she understands the mindset of therapists and helping professionals who are often anxious when it comes to knowing how to practically plan for, and track their finances for optimal business growth.
You’ll be delighted to hear Karin’s wisdom as she shows you an easy way to deal with your private practice finances in her practical and down to earth manner.
Juliet, I’m still working through the modules, due to sickness and power issues this week. But those worksheets are amazing! Even before the first module, I’d completely overcome a major mindset block through taking action. The thing is I hadn’t even realised the block was there until I sat down and did your worksheets. The recordings are full of helpful info too – I’m looking forward to working through the second module properly today. Thank you!
Be on your way to clearing the obstacles that are getting in the way of your success, helping you get faster results.
Have more clarity and confidence about what to do to achieve your marketing goals in your practice.
Develop a compelling marketing message that attracts your ideal clients.
Be able to set and take concrete steps towards having the practice you want.
Have an effective, doable marketing plan to use in all your marketing channels.
Be well on your way to attracting all the therapy clients you want.
3, 45-minute modules
Video and audio recordings of all modules
Transcripts of all modules
Summary notes for each module
Worksheets for each module
Marketing Plan Template
Bonus Recording: “How to Create a Financial Plan”
The mini-boot camps re-ignited my motivation to set aside regular time and effort to ‘put myself out there’ knowing from past experience that it works. Your suggestions also got me thinking more laterally about what is relevant / necessary in today’s market -given the competition. So many thanks Juliet!
The Mini-Camp Self-Study Course is all pre-recorded and available for you to access immediately after your purchase.
The course includes the following for each module:
– videos
– audios
– transcripts
– notes
It also includes the following worksheets:
Yes, there will be worksheets that you can download for all classes. They include:
The course consists of 2.5 hours of materials.
You’ll have access to the course materials for 180 days (6 months) from your date of purchase in our Learning Center.
You can also download the materials and keep them forever.
No.
Since the course is offered at a reduced low fee, all sales are final.
If so, click the question mark in the right corner below and send us an email.
Mind Body Training Institute | All Rights Reserved | Disclaimer | Privacy Policy
Mind Body Training Institute All Rights Reserved Disclaimer | Privacy Policy
©Mind Body Training Institute
When you sign up, you’ll also be added to the Mind Body Training Institute’s email list to be notified of future courses. You can unsubscribe at any time.
Privacy Policy
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
©Mind Body Training Institute
Who do we contact?
Juliet Austin Coaching & Copywriting / Australia Counselling & Consulting Pty Ltd only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our free information or have purchased one of our products.
What information do we collect?
We collect information in two categories:
1. Personally Identifiable Information (PII)
All such information is strictly protected and used only for delivering the content and products the user has signed up for or purchased, or for finding other men and women who may find our information valuable. This information is NEVER used for other purposes and is NEVER shared with 3rd parties for their own use. The only exception to this could occur if you choose to purchase one of our products via a third party link. Some of the third party partners we work with, offer their own bonus packages when you purchase our product through their promotional link. In order to fulfill on the promised bonus package, we provide them with your name and email address.
The sharing of this information is only for the purpose of bonus fulfillment. We will not share PII that is not necessary to fulfill the purchase you made.
A note about demographic information: We contract with information providers that help us better understand people visiting our sites and advertise to those who find our content relevant. We may share PII with such companies provided that they have explicit policies to not share our data with any other parties and solely for the purpose of helping us understand our customers better. This technique is also called “database marketing”. It is practiced by virtually every US corporation. Every US consumer can assume that there is a fair amount of available data about them, including personal data such as buying preferences and education level. There is no central “opt out” place that we are aware of. There are efforts underway to reach a standard that would apply automatically based on browser settings. Regardless of the state of privacy as a whole, you can avoid us finding out extra demographic information about you by doing the following:
2. Anonymous Usage History (non PII)
This information is strictly limited to the history of activities that the user engaged in while on our site. it does NOT include any personally identifiable information (PII). For example, the string “sub+customer” in a cookie (see below for what cookies are) might indicate that you are both a subscriber AND a customer. The purpose of this information is to improve your experience. For example, by storing the fact that you are already a subscriber, we do not need to bother you with an irrelevant subscriber box.
Similarly, by noting that you are a customer, we can “bookmark” the last video frames you watched in our member area and remind you of this the next time you visit. There is a small subset of this history that we use with 3rd parties, such as Google, for the purpose of measuring and improving the efficacy of advertising campaigns. Some of these third parties, aggregate such information across many websites. This allows them to identify users who are more likely to be interested in specific offerings like fashion, sports, education and so on. As an Internet user, you may experience the results of such aggregation by noticing how the ads displayed on Yahoo, for example, better match your interests (the optimistic scenario), or at least more closely match a website that you recently visited. Whether you find this annoying and spooky or helpful and relevant, or perhaps both, you are in good company. This area of Internet advertising is new and controversial.
Please Note… (a) third parties may use cookies, web beacons, and similar technologies to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target ads, (b) how users can opt-out of the collection and use of information for ad targeting, and (c) where a user can access a mechanism for exercising such choice (e.g., providing a link to www.aboutads.info/choices).
The tradeoff between privacy vs. commercial efficiency has a long history, for example, the “Do not call” list. In any event, it is likely that either the government or the industry will adopt some form of “opt out” capability in the future to address these concerns.
What are cookies/clear GIFs and how do we use them? Cookies: Like many other commercial sites, our site utilizes standard technologies called “cookies” and clear GIFs to collect information about how our Site is used. A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a website other than the one that set the cookie. A cookie cannot pass on a computer virus or capture any of the Personally
Identifiable information.
Clear GIFs: At times, we work with third-party service partners that employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information and only track the visitor traffic and behavior to and on our Site. Clear GIFs can “work with” existing cookies on a computer if they are both from the same website or advertising company. That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company’s clear GIF, the website would match the clear GIFs identifier and the advertising company’s cookie ID number, to show the past online behavior for that computer. This collected information can be shared with the advertising company. We do, at times, provide such information to our third-party advertising service partners, but that information never includes personally identifiable information.
How do we store your email information?
Your email information (email address, first name) is stored at the list server that delivers newsletters. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive email. All of the emails that are sent to you by us include an unsubscribe link in them. You can remove yourself at any time from our newsletters by unsubscribing here. If you have purchased any of my programs, you will continue to receive mailings related to your purchase. If you are an affiliate partner, then you will continue to receive mailings related to our affiliate program. If you would like to be removed from any of these mailings, please contact my support team and they can assist you. Disclaimer This policy may be changed at any time at ALT’s discretion. If we should update this policy, we will post the updates to this page on our Website. This policy was revised April 30, 2016. If you have any questions or concerns regarding our privacy policy please send us your question here.
If you have any questions or concerns regarding our privacy policy please send us your question by going here. You may also send a letter to Australia Counselling & Consulting Pty Ltd, P O Box 3248, Marrickville, NSW, 2204, Australia.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.