AUTHENTIC WEB COPY THAT CONNECTS AND CONVERTS

HOW TO WRITE FROM YOUR HEART TO TURN WEB VISITORS INTO CLIENTS AND CUSTOMERS

Copywriting is the #1 skill that helps therapists and wellness professionals attract more of the "right" customers and clients for their business.

“The course exceeded my expectations in every way."

My efforts at attracting clients from my website had not been fruitful. I tweaked and tweaked and tweaked my copy and was never happy with the few clients who contacted me.

I signed up for the free course, applied what I learned, and got immediate results, confirming  that your methods work. Because I had such good results after taking the free training and having done your courses in the past, I knew you offer high-quality training, so I signed up for the advanced course.



I’m very happy I now have website copy that speaks to a target audience. I’m finally on the right track.



The course was very comprehensive – the templates, checklists, and other documents were all very helpful. If you want to captivate the attention of the right clients and get them to call you, then it’s definitely worth taking this course.



Michael Underwood

Michael Underwood

Counsellor

Yorkshire, United Kingdom

You know what you offer is awesome, but when you try to put it into words, you freeze like an ice cube … or end up wanting to scream and pull your hair out.

This course will show you how to use the right words in the right places to attract the right people to your private practice, program or workshop…

EVEN if you think you’re the worst – or the best – writer in the world!

DO ANY OF THESE SOUND LIKE YOU?

  • I dread the thought of writing my web copy.
  • I’m a terrible writer. I’ve never been good at it.
  • I sit down to write, stare at the page, and don’t know where to start.
  • I’m uncomfortable promoting myself. I don’t want to sound “salesy.”
  • I’m afraid I’ll turn people off if I say the wrong things.
  • It’s hard to write about myself and what I do.
  • My web copy sucks! It’s so boring.
  • My writing doesn’t sound authentic.
  • I want to write from my heart, but I don’t know how.
  • I don’t understand why my website doesn’t attract more clients.
  • People come to my sales page, but they don’t buy my course.
  • I can write, but I don’t know anything about copywriting. I’m eager to acquire these skills.

If you can relate to any of the above, FIRST, I’d like to say, “Go easy on yourself.”

If you haven’t studied the science of web copywriting, it’s perfectly normal to have trouble writing your website or sales page.

How can you write copy if you don’t know how?

The answer, of course, is: It’s impossible!

It’s like walking around in the dark and wondering why you can’t get to where you’re going.

You’re struggling because you don’t have copywriting knowledge and skills. As with any new skill, YOU NEED TO LEARN IT before you can do it well.

If someone is an excellent listener, that doesn’t automatically make them a good coach, wellness professional or therapist. It’s a good start but it takes training and experience before you can do something well.

SECOND, if you resonate with any of the above statements, you’ve DEFINITELY come to the right place.

Read on to find out why…

I’ll show you the scientific yet simple way of writing called copywriting in my course. This kind of writing is as easy as talking to your potential clients or customers. The difference is that you’ll learn exactly what to say, how to say it, and when to say it.

I’ll show you how to jump into the conversation your web visitors are having in their heads and hearts and how to connect with them on a deep emotional level.

You’ll make them feel heard and understood.

They’ll know exactly why they may want to take you up on what you offer.

COPY THAT SPEAKS TO THE HEART CAN SEEM TO WORK LIKE MAGIC

Put an end to the mystery of how to write compelling copy that attracts the clients and customers you want.

You can write genuine and unique copy that comes from the heart and makes you feel proud.

You’ll discover how to write in an empathic and engaging way, so web visitors say things like:

  • Yes, this describes me.
  • Wow, you really get me. That is precisely how I feel.
  • This is exactly what I want!
  • I can’t wait to get started!

“The course offered so much more than I expected.”

Before taking this course, copywriting was a foreign subject. I didn’t know there was a science and an art to it.

I struggled to write my website for 5 years and never completed the project. I’d get bogged down about with writing it. I had too much to say and was confused about presenting myself in the right way.

I now have a clear picture of what to include and how to focus and structure the copy. The course has been very beneficial.

You present the information in a very clear and approachable way. You made it easily digestible and doable. You put a lot of work into this course, and I definitely reaped the benefits of it.

Inessa Mil'berg

Inessa Mil'berg

Counselor, LPCC
Santa Fe, New Mexico

Juliet-white-circle

HI, My NAME IS JULIET AUSTIN.

YOU MIGHT BE THINKING, “OK, JULIET, WHY SHOULD I LISTEN TO YOU?”

8 reasons you may want to listen to me:

  1. As a former psychotherapist, I’ve been writing website copy and sales page copy for therapists and wellness businesses for over 23 years. I’ve built a successful copywriting business by applying the exact principles and strategies I’ll show you in this course.
  2. I ‘get’ the mindset and experiences of helping professionals and their clients and customers due to my background as a therapist. In a sense, I AM YOU.
  3. I’ve written copy for hundreds of professionals like you. I know what works and what doesn’t on therapist and wellness websites.
  4. My clients tell me their best clients are those who read their websites and instantly know they want to work with them.
  5. Much of the literature on copywriting is great…I’ve studied the masters for years! BUT it has one major problem – it’s not geared for therapists and other helping professionals. I’ve taken what I’ve learned and developed my own unique style that works perfectly for the helping professions.
  6. My copywriting skills are in high demand. I always have clients booked several months in advance.
  7. For 6+ years, I’ve written all sales pages for the Mind Body Training Institute using copywriting principles, and we’ve made over three-quarters of a million dollars in course sales.
  8. And FINALLY – you won’t find a copywriter who writes for therapists who has a fraction of the experience I have. I’ve been writing copy since the days when few therapists had a website.

“Based on the courses I took at the Mind Body Training Institute in the past, I knew the course would be good, but I was surprised at how useful it was.”

I signed up because I knew that web copy is where the rubber hits the road. It also appealed to me because your focus was on speaking to clients in a genuine way. I can write, but I needed to learn to write in a way that reached the hearts of my ideal clients. 

I learned how to focus and drill down to the golden words – the ones that really connect with my audience.

I’ve used your fantastic template for writing the sales page for my membership community. Each step is so clear – it’s brilliant. All I had to do was follow the steps. I’m excited to see the results I get.

I can’t wait to use your methods to improve my website to attract clients who are best suited to me. I know my website will be compelling because it will resonate with them at a heart level. Your methods are effective, down to earth and authentic.

Thank you – this course was so rich and helpful.

Karen Bieman

Karen Bieman

Counsellor and Coach

Melbourne, Australia

NOT SURE IF YOU NEED THIS COURSE? HERE ARE SOME ReASONS WHY YOU MIGHT….

  • Copywriting is the #1 skill that can help your business succeed.
    Most people think it’s getting people to visit your website. BUT, you can do all the promotion in the world sending thousands of people to your website who then click away soon after they arrive.

    People won’t convert into clients and customers UNLESS your web copy resonates with them on an emotional level and convinces them that you have what they want. If you can’t persuade the right people to work with you or buy something from you, your results will always be limited.
  • Competition online is getting tougher and tougher.
    You need to stand out more than ever. Since the vast majority of therapists and wellness businesses do not know anything about copywriting, you’ll have an edge over competitors.
  • Your business will do better if you serve the people who resonate with you on a deep level.
    The clients and customers you attract will be a better fit for you and what your offer. You’ll enjoy them more, you’ll do better work, and your reputation will be stronger.
  • You may think your copy is “good enough” because it already attracts business, but…
    Mediocre copy leads to poor or mediocre results. Copy can always be better, and when it’s better, it works better to attract clients for your practice or customers for your courses or programs.
  • You may have all the clients you can handle at the moment.
    It may not always be the case that you don’t want or need more business. The number of clients or customers you have can change at any minute. I’ve seen this happen too many times to count. People come to me all the time desperate for me to write their copy because they’re not attracting enough business – even though they had plenty in the past.
  • Copywriting skills are required anywhere you promote your business.
    Copywriting skills are needed to write copy for social media posts, online or print ads, and anywhere else you want to promote your business.
  • You can get more clients for your practice and more sales for programs and courses.
    More clients and more sales lead to more freedom and more fun for you. Um, you want more people to benefit from what you have to offer, don’t you? You want more sales, don’t you?  Nuff said.

“I've taken website writing courses before, but they didn't go into as much depth, nor were they of such high quality.”

I’d taken 5 of the Mind Body Training Institute courses before that were of great quality, so I bought this course because I knew I’d be happy with it.

I’ve been impressed with the volume of content you include in your courses – you offer tremendous value for the price.

Before taking this course, I had a sense that my web copy could be better, but I didn’t know how to . I now have the clarity to know exactly what I want to say and how to structure it. I’m excited about improving it.

I was surprised to discover the helpful writing tools you shared. I especially liked that you normalized that sometimes it’s challenging to get motivated to write, and I loved the 17 steps for editing – it provides such a clear, organized structure.

Your course goes deep into the art and science of copywriting and how to do it well. There were so many nuggets of wisdom. You did a great job – I loved it all!

Kelly Vick

Kelly Vick

Registered Psychotherapist
Mississauga, Ontario, Canada

If you’VE already Decided to take the course, select a payment option
- IF not, keep reading...

1 payment - $597

INTRODUCTORY FEE

$397

3 payments - $217

INTRODUCTORY FEE

3 x $139

WHAT YOU’LL LEARN IN THIS 9-MODULE COURSE (24 EASY-TO-DIGEST LESSONS)

Module 1: Copywriting: What is it, Why You Need to Learn It, and How and Why it Works

  • What web copywriting is and isn’t, and why what some call copy, isn’t actually copy
  • The top 3 reasons why you need copy that speaks to your audience
  • The different types of web writing and why you need to understand the difference
  • How website copy for a private practice differs from a web sales page for selling courses, workshops and programs
  • Why you might hate writing web copy and why it’s important to get over it.

Module 2: Getting Inside Your Potential Clients’ and Customers' Heads

  • How to get crystal clear on who your audience is (even if you think it’s clear already)
  • The pros and cons of copy for a generalist website vs. a niche website
  • Is it possible to have more than one niche, and if so, how do I write for more than one?
  • How to know what your clients and customers are struggling with and what they want (vs. what you think or hope they want)
  • How to write copy that speaks to the awareness level of your audience (and avoid making the common mistake of writing to people who have no or limited awareness of you or what you offer)

Module 3: How to Convey a Compelling Message

  • How to write a specific, concrete and crystal clear message
  • How to go beyond addressing surface “problems” and “benefits” and get to the heart of what really matters to your visitors
  • Where, when, and how to address your website visitor’s emotions
  • A single word that you must use in your copy
  • How to frame your copy to get better results
  • How to address doubts and fears your clients and customers have about taking you up on your offer
  • How to write so customers and clients don’t free pressured
  • And more! 

Module 4: Copy Structure and Style: More Science for Writing for Success

  • How to structure your copy on the page to increase readership
  • How to write compelling headlines and sub-headlines
  • Why bullet points are important and 10 types that have an impact
  • How long should your copy be (the answer might surprise you)?
  • The critical difference between what your offer does (the features) and the benefits you provide

Module 5: 3 Key Types of Social Proof

  • Why it’s important to back up your claims
  • 8 ways to make your writing more credible
  • How to appeal to the part of the brain that loves stories

Module 6: The 4 MUST-HAVE Pages for Your Private Practice Website

(with Step-by Step Templates)

  • How to write your Home page so your visitors stick around once they arrive
  • What makes a compelling About page? Hint: it’s so much more than a traditional bio
  • 2 essential pages you must have on your website in addition to the Home and About pages
  • 4 step-by-step templates to help you write these  important pages 

Module 7: 5 Optional Pages for Your Private Practice Website (with Step-by Step Templates)

  • How to determine what additional pages you should have on your website
  • 5 additional web pages to help you stand out from your competition
  • 5 step-by-step templates to assist you in writing each of these  pages

Module 8: How to Write a Compelling Sales Page to Sell a Course, Workshop or Program (with a 10-Step FORMULA)

  • Why you need a dedicated sales page when selling programs, courses or workshops
  • What you need to include on your sales page to get people to take action and why
  • A 10-step formula for writing a compelling sales page

Module 9: Get Down to it! How to Write Your Copy with Ease

  • 10 obstacles to writing and how to break them once and for all
  • How to write authentically from the heart
  • How to write efficiently and quickly
  • 17 steps for editing your copy for clarity, conciseness, and accuracy

6 BONUSES INCLUDED IN THIS COURSE

Stuck for words? Not sure which words to use? In this document, you’ll find 200 power words that are known to have an impact on readers.

This list of 101 phrases will help enhance your copy and hold your reader’s attention, so they don’t leave your website prematurely (after all, competitor websites are just a click away).

Discover Juliet’s secret writing tools that she uses every day and 5 more that can ease your frustration, save you time and help you write better copy.

Every wonder how to get gripping testimonials from clients (not from therapy clients) and customers without being a burden? Juliet shows you the exact steps she takes to get these.

Getting testimonials is not always ethical or possible. Endorsements from those who know you and your work are the next best thing. Juliet explains how compelling endorsements help you attract clients and customers and how to get them without making extra work for those you ask.

This bonus shows you best practices for laying out your website copy on your website. Having compelling copy is critical to attracting business, but there is no point having great copy if your website layout is cluttered or confusing. 

READY TO JOIN ME?

If so, choose your payment option…

1 payment - $597

Special FEE

$397

3 payments - $217

Special FEE

3 x $139

6, LIVE 30-MINUTE OFFICE HOURS WEBINARS

When you signup for this course, you’ll be able to attend 6, 30-minute Office Hours Webinars where you can get answers to your questions, support to overcome hurdles you’re having, and ideas for improving your copy.

Can’t make the live office hours?
No problem.

Submit any questions you have before the Office Hours webinars and Juliet will answer them on the webinars. You can then get your answers by watching the recordings. 

Dates and Times

NORTH AMERICA

Tuesdays, May 24 & 31
 June 7, 14, 21 & 28, 2022
3:00-3:30pm PT/6:00-6:30pm ET

UK

Tuesdays, May 24 & 31

 June 7, 14, 21 & 28, 2022
11:00-11:30pm

AUSTRALIA 

Wednesdays, May 25 
June 1, 8, 15, 22 & 29,  2022
8:00-8:30 am Sydney, Australia

If your time zone is not listed above, you can check it here.

IMAGINE THIS...

  • You’ve finished writing your web copy.
    Knowing what to write and having me walk you through the steps made it so much easier than you imagined.
  • You have copy that you’re proud of and confident to promote.
    You’re thrilled with what you’ve written. You finally have web copy that describes what you offer and the kind of clients or customers your business is best suited for.
  • You have MORE clients and Customers – AND MORE who are a perfect fit.
    The people who contact you are more likely to be ready to work with you or buy something from you. You save time because you don’t have to answer as many questions via email or phone with non-suitable clients and customers. In the end, these people will be thrilled with your offer because it’s geared specifically to hem.
  • You’re happier because you have more business, which means you have more freedom to do what you want.
    You spend more time doing whatever you want. Perhaps it’s more quality time with your partner, your children, grandchildren, or friends. Maybe it’s more time for your health – more time to exercise, prepare healthier meals, meditate, be in nature, go for walks, engage in your favorite hobbies, or travel.

The bottom line: You’ll have more time to do what feeds your soul and brings more ease and fulfillment into your life.

“This is a Class A course!”


I learned so much in your free training that I had high expectations for what I’d get out of the fee course. I have to say that my expectations were definitely met!

Writing does not come easily to me, but I’m confident that I can write a decent website after taking your course. I now know what to write, what pages to include, and how to structure them.

I also love that your course focused on authenticity, which is an essential value for me.

You explain things very well – every sentence you spoke was valuable. You gave so many examples that it became clearer and clearer to me what I needed to do the more lessons I watched.

I love that I can take the information and use it right away. You made it seem so easy. This is a class A course! It was such a pleasure to watch. Thank you.


Michaela Nicolaescu

Michaela Nicolaescu

Counselor
Bucharest, Romania

SUMMARY OF WHAT YOU GET IN THE COURSE

 Videos, audios, and transcripts of all 24 lessons

9 step-by-step templates for to help you write your private practice website pages 

A comprehensive step-by step formula for writing a sales page 

Copies of the slides for each of the 24 lessons

6 Bonus documents that you’ll be thrilled to have

6, 30-minute Live Office Hours Webinar Meetings

180 days access to the course materials in our learning center – OR, download them and keep them forever

Certificate of Completion for 8 hours of content

1 payment - $597

Special FEE

$397

3 payments - $217

Special FEE

3 x $139

Take the course for a 7-day test drive

You’ll have 7 days after your date of purchase to decide if the course is for you.

If you decide the course isn’t what you want, we’ll refund 100% of your fee – no questions asked.

Answers to Frequently Asked Questions

If you want to learn how to connect emotionally with your web visitors, so they get excited about your services and offers, take this course. 

If you want more of your ideal clients or sales for your products, workshops, or programs, take this course. 

If you promote your business anywhere on or offline, take this course. 

If you want an edge on your competitors by learning these science-backed principles, take this course. 

It depends. 

If you don’t want to take the time to learn these skills and write your copy, then it is probably best to hire a professional copywriter like Juliet.

However, if you’re just starting out, hiring a copywriter might not be in your budget.

Before you decide, keep in mind that the skills you’ll learn in this course can be used anywhere on or offline to promote your offers. So, if you want these skills, take this course.

You can do both: Hire a copywriter for specific projects AND acquire copywriting skills so you can write copy in a pinch if you need to for a particular promotion.

Is it possible that you’re not as bad at writing as you think? Perhaps you just lack confidence in your writing.

At any rate, the steps I walk you through in this course will make writing much easier than you might imagine.

Skilled writers often find it difficult to learn copywriting because they have to “unlearn” their writing style.

Copywriting is a unique way of writing that is based on scientific principles. To write copy that attracts more of the “right” kind of clients and customers, you need to learn these principles and this style of writing.

Copy should not be hyperbolic and make outrageous claims that can’t be substantiated.

But your copy should make a connection with your audience by showing that you understand them and that you can help them.

This course helps you write authentic copy that comes from your heart and reaches the hearts of your clients and customers.

You’ll learn how to write in a natural voice, similar to how you speak to your clients and customers.

All the core content (24 lessons) is pre-recorded and available as soon as you register.

The dates and times of the live Office Hours Webinars are below:

Dates and Times for the Live Office Hours Webinars

North America: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 3:00-3:30pm/6:00-6:30pm

UK: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 11:00-11:30pm

Australia (Sydney)  Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  8:00-8:30 am

New Zealand (Auckland)Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  10:00-10:30 am

If your time zone is not listed above, you can  check it here. 

It’s both. All the 24 lessons in the course are pre-recorded.  You can watch the videos, listen to the audios, or read the transcripts at your convenience.

There are also 6 live 30-minute Office Hours Webinars with Juliet where you can get your questions answered. If you can’t make the live Office Hours, you can submit questions in advance, and Juliet will answer them during the webinars. You can then watch the recordings after to get your answers.

Dates and Times of the Live Q&A Webinars:

North America: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 3:00-3:30pm/6:00-6:30pm

UK: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 11:00-11:30pm

Australia (Sydney)  Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  8:00-8:30 am

New Zealand (Auckland)Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  10:00-10:30 am

If your time zone is not listed above, you can  check it here. 

Dates and Times for the Live Webinars

North America: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 3:00-3:30pm/6:00-6:30pm

UK: Tuesdays,  May 24 & 31 and June 7, 14, 21 & 28, 2022 from 11:00-11:30pm

Australia (Sydney)  Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  8:00-8:30 am

New Zealand (Auckland)Wednesdays, May 25 and June 1, 8, 15, 22  & 29, 2022 from  10:00-10:30 am

If your time zone is not listed above, you can  check it here. 

Depending on how many questions that are asked  during the Office Hours, I may have time to review one page of one participants’s copy on each webinar.

During the Office Hours you can ask me any questions about copywriting and bring your concerns about obstacles that are getting in the way of getting your copy done.

I’m also available for 1-1 consulting outside of the course, where I can review your copy while I video-record it for you. Feel free to ask me about how this works and the fee.

If you can’t attend the live Office Hours Webinars, you can submit your questions in advance, and I will answer them during the Office Hours.

The video and audio recordings of the live webinars will be available in the Learning Center within 48 hours after the webinars are held. You can watch/listen for the answers on the recordings.

You have 2 payment options, priced at an introductory rate:

1 PAYMENT OPTION:

$397 (Reduced from $597)

$397 CAD for Canadian residents (No GST)

$397 AUD for Australian and New Zealand residents (Australians add GST)

$397 USD for USA and all other residents.

 

3 PAYMENT OPTION:

3 monthly payments of $139 (Reduced from 3 payments of $217)

3 payments of $139 CAD spaced 30 days apart (for Canadian residents –  No GST)

3 payments of $139 AUD spaced 30 days apart (Australian residents add GST)

3 payments of $139 USD for USA and all other residents.

 

Canadians pay in Canadian dollars.

Australians and New Zealanders pay in Australian dollars.

All other participants pay in USD.

If you’re not thrilled with how comprehensive and helpful this course will be in getting your web copy done, you can ask for your money back within 7 days after your purchase.

You’ll have access to the materials in our learning center for 180 days (6 months) after your date of purchase.

However, you can download all materials and keep them forever.

This course could make a BIG difference in your business and your life.

You could have more of the clients and customers that are best suited to you – and more of them.

You can enjoy your work more and have a lot more time to have fun.

If this is what you want, choose your payment option below…

1 payment - $597

Special FEE

$397

3 payments - $217

Special FEE

3 x $139

“This course was amazing!”

I’ve taken quite a few of your courses over the years, and they’re always great quality, so I knew I’d get my money’s worth. What you say you offer in your courses, you always do.

Before, I thought that promoting myself too much was unethical, but your course reassured me that if I followed your principles and was empathic and truthful, I could sell things ethically. The concept of writing authentically to the people who want what you offer resonates with me deeply.

It was enlightening to realize that I wasn’t writing my website correctly all these years. I’ve had so many different opinions from others that it’s been confusing to incorporate them.

Now, when people give me advice, I can say, ‘no, that is not right. I was taught by someone who knows what they’re talking about.’

I now have the confidence that I can write to attract the clients I want after so many years of struggle. Thank you!

Nan Cameron

Nan Cameron

Counsellor
Buderim, Queensland, Australia

still have questions?

If so, click the question mark in the left corner below and send us an email.

Mind Body Training Institute  |   All Rights Reserved   |   Disclaimer |   Privacy Policy

Mind Body Training Institute     All Rights Reserved     Disclaimer |   Privacy Policy